KELOWNA, BRITISH COLUMBIA, Canada - Wednesday, September 4, 1996 - The Bridges Initiatives Inc. (Bridges) (ASE:BIT), one of Canada's foremost providers of career and life skills information via the World Wide Web, is pleased to announce the appointment of Mr. Frank Bowers as president of the Company. Mr. Bowers will oversee the development of several new software products along with the development of new markets for Bridges' current software products and online services.

Mr. Bowers, 58, has extensive management and product development experience with companies such as IBM, Schlegel, Philips-Pye and ITT. He brings to Bridges an unsurpassed reputation for creating innovative product solutions and engages an extensive international network to assist in product marketing.

"Since Frank's arrival a few months ago, Bridges has made a number of advances in existing product design, market strategies and new product development," said Mr. Doug Manning, Chairman and CEO, Bridges. "Frank's leadership skills have sharpened the focus of our rapidly growing company and brought us closer to achieving our ambitious corporate goals."

Mr. Mike Martin, V.P. Sales and Marketing, Bridges, added that, "Frank's management experience will prove invaluable in helping to harness and focus the exciting energy of our sales force. His experience in building products that meet customers' needs will significantly strengthen our market presence and enable us to respond to the growing demand for our existing products throughout North America. Frank will be a tremendous addition to Bridges' management team."