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The Bridges Initiatives And Unisys Complete Agreement To Market Career Explorer On-Line

KELOWNA, BRITISH COLUMBIA - March 6, 1996 - The Bridges Initiatives Inc. (ASE:BIT), one of Canada's foremost providers of career and life skills information via the World Wide Web, today announced that it has entered into a sales, marketing and distribution agreement with Unisys Canada, a leading international information management company.

ICONIX Inc., the education division of Unisys, and The Bridges Initiatives Inc. have signed an agreement that provides Unisys with the rights to sell and market Bridges' career-related educational software products and services throughout Canada.

"We are ecstatic to be involved with bringing a new career development service to the Canadian education market place. Career Explorer On-line provides a meaningful Internet and curriculum experience for both teachers and students. This new career education service will help us realize some of our goals for expanding the ICONIX presence into new markets." says Michael Meakes, Education Consultant to ICONIX International.

"This is the first in a series of bold strategic maneuvers for Bridges in 1996," says Doug Manning, President & Chief Executive Officer, The Bridges Initiatives Inc. "As we continue to aggressively market Career Explorer On-line through out North America, Unisys will be a key distribution partner. Their enthusiasm for our service is expected to increase market exposure of Career Explorer On-line through 1996 and beyond."

"We are extremely pleased to have signed our first agreement with Unisys and ICONIX," says Mike Martin, V.P. Sales & Marketing of Bridges. "They're an industry leader in information management with an established market presence. As schools continue to embrace technology and connect to the Internet, the market potential for Career Explorer On-line continues to grow. Having Unisys as a marketing partner, will only serve to increase the market acceptance of Career Explorer On-line and the growing suite of Bridges career related software products."

About Unisys Corporation
Unisys Corporation is an information management company with over 50,000 clients in more than 100 countries. The company is a major supplier of information services and technology to financial services, government, communication, transportation, health information management and other commercial markets. Further information is available through the Unisys home page on the World Wide Web: http//www.unisys.com

About ICONIX International
ICONIX International, a division of Unisys Canada, is the marketing and support division focused on the education and training market. ICONIX's initiatives in the development of business and education partnerships have helped it become a leader in the implementation of information technology and networking in Canadian schools since 1984.

About Career Explorer On-line
Delivered through the World Wide Web (Internet), Career Explorer On-line features up-to-date resources that help young people and adults in transition prepare for the future. Updated daily, 16 different types of articles focusing on career information, self-assessment, skill development and the labor market are produced and made available to Career Explorer On-line subscribers. The on-line service provides the most current information about emerging employment opportunities and the necessary skills required to access the opportunities. Subscribers access Career Explorer On-line using either Netscape Communication's Netscape Navigator 2.0® or Spyglass's Mosaic® Internet browser.

About The Bridges Initiatives Inc.
Using Internet and CD-ROM technology, Bridges has quickly developed into one of Canada's foremost providers of interactive career and life information. Through its on-line services and educational software products, Bridges offers a number of dynamic educational resources that aid users in researching career and personal development opportunities. Founded in 1994, The Bridges Initiatives Inc. employs 15 people in its Kelowna, B.C., office and has over 20 contract writers located throughout North America. For more information about Bridges, our services or our products, contact us at (604) 869-4200.
 

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