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Bridges Signs Second Set Of U.S. Software Distribution Agreements

Dataflex And Education Technology, Inc. Set To Offer Career Explorer Online To U.S. Education And Library Markets

KELOWNA, British Columbia, Canada -- , August 27, 1996 -- The Bridges Initiatives Inc. (ASE:BIT), one of Canada's foremost providers of career and life skills information via the World Wide Web, today announced the signing of sales, marketing and distribution agreements with two U.S. educational software distributors: Dataflex Corporation of Edison, New Jersey, and Education Technology, Inc. (ETI) of Tacoma, Washington.

The distribution agreements signed today by Bridges, provides both U.S. distribution partners with a licence to market, sell and distribute the Career Explorer Online service to the education and library markets within the United States. Dataflex and ETI join Learning Services, Ogden & Associates, Advanced Data Support Systems, Inc., and Finamore & Associates as Bridges' American distribution partners.

"We are extremely pleased to be working with both Dataflex and Education Technology Inc.," said Doug Manning, CEO and Chairman of The Bridges Initiatives Inc. "We have worked hard to secure relationships with distribution partners serving key geographic markets in the United States. ETI and Dataflex are two of the strongest educational software representatives in the Pacific Northwest and Eastern United States respectively."

The Company also announced that, for personal reasons, Pat Montani has stepped down as Director of The Bridges Initiatives, Inc. The management of Bridges would like to thank Mr. Montani for his contributions to the Company. The Company expects to appoint a new Director in the next few months.

The Career Explorer Online service, available to subscribers through the World Wide Web, features up-to-date career resources developed to help young people and adults in transition prepare for their career futures. The online educational information service is updated daily, featuring new articles focused on career information, skill development and the changing labor markets. The online service provides current information about emerging employment opportunities and the necessary skills required to access those opportunities.

About Dataflex Corporation
Dataflex Corporation, headquartered in Edison, New Jersey, is recognized as an industry leader in providing quality desktop computing solutions to Fortune 1,000 corporations throughout the United States. The company offers complete systems integration consulting, hardware and software product acquisition, training and project implementation services. Bridges will work primarily with Dataflex Corporation's Southeast K-12 Education Division. They are the exclusive Apple® Sales Agent for the states of Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. Dataflex (http://www.dataflex.com) is a publicly traded company on the NASDAQ stock exchange.

About Education Technology, Inc.
Education Technology, Inc. is an education-only company offering technology products and services to school districts in the Pacific Northwest. As the Authorized Education Sales Agent for Apple Computer, Inc., ETI offers Macintosh-based hardware products along with software solutions and network products from companies such as Microsoft, Tom Snyder, Humanities Software, and Broderbund. ETI's partnership with Apple Computer, Inc. includes all school districts in Washington, Oregon and northern Idaho. Based in Tacoma, Washington, ETI can be contacted at 800-677-6221 or 206-572-2300 or through their Internet site at http://www.edtech.com.

About The Bridges Initiatives Inc.
Founded in 1994, The Bridges Initiatives, Inc. is quickly developing into one of Canada's foremost providers of interactive career and life skills information via the World Wide Web (Internet). Through its online services and educational software products, Bridges offers a number of dynamic educational resources that aid users in researching career and personal development opportunities. For more information about the Company, contact The Bridges Initiatives at 250-869-4200.
 
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