July 15 1996

KELOWNA, BRITISH COLUMBIA, Canada - July 15, 1996 - The Bridges Initiatives Inc. (ASE:BIT), one of Canada's foremost providers of career and life skills information via the World Wide Web, today announced revenues for the second quarter ended May 31,1996 of $69,942. Net loss for the quarter was $274,795 or (0.04) cents per share.

Bridges Chairman and Chief Executive Officer, Doug Manning said, "This was a good quarter for Bridges. Although operating in a loss position, we achieved important strategic progress through the quarter in a number of key areas. We completed the signing of our second major Canadian distribution partner, McGraw-Hill Ryerson. We saw an 81% increase in our education client base and we moved closer to the formal launch of Career Explorer Online in the United States."

"Despite everything we have accomplished, it's important to recognize that in our current stage of development it is essential that we implement our technology and marketing strategies. Doing so quickly and skillfully will allow us to build momentum through the third quarter. Overall, I remain pleased with the pace of development at Bridges."

Continuing Market Acceptance of Career Explorer Online
The number of subscribers to Career Explorer Online increased by 81% during the second quarter. In total, 289 schools, colleges and adult career centres in Canada currently subscribe to Career Explorer Online. The resubscription rate of current clients stands at 98%, with 90% of resubscribers choosing to lengthen their subscription to Career Explorer Online to a longer three-year term.

McGraw-Hill Ryerson Signs on as Second Canada Wide Distributor
On April 8, 1996, McGraw-Hill Ryerson Ltd., a leading Canadian educational publisher, signed a comprehensive sales, marketing and distribution agreement with The Bridges Initiatives Inc. Terms of the agreement call for McGraw-Hill Ryerson to market Career Explorer On-line to education institutions across Canada. The move highlights Bridges' commitment to establishing solid distribution and marketing partnerships for the company's software products and on-line services.

Bridges Expands into U.S. Education Market
On the back of its Canadian marketing efforts, Bridges has initiated the sale of Career Explorer Online to the United States education market place. Cynthia Sistek-Chandler, former Supervising Director of Western Sales and Marketing for Prodigy's Education Division, has been contracted to help coordinate the Company's upcoming expansion into the United States. Preliminary market research has shown a high interest in career information products that relate to American school-to-work initiatives.

Outlook
With over half of British Columbia's secondary schools now subscribing to Career Explorer Online and 90% of customers committed to three year terms, Bridges has developed a solid foundation on which to build future education sales.

The third quarter of 1996 will see the Company expand its sales and marketing efforts, specifically targeting the U.S. education market. Set for launch in the middle of June 1996, Bridges is looking forward to marketing the Career Explorer Online service to U.S. high schools, colleges, universities, libraries and adult education centres. The summer months will be spent actively pursuing U.S. distribution partners and preparing for the launch of Career Explorer '96 in both Canada and the United States.

The online service provides the most current information about emerging employment opportunities and the necessary skills required to access the opportunities. The subscriber based service is used by high schools, colleges, universities, libraries and adult career centers across Canada.

About The Bridges Initiatives Inc.
Founded in 1994, The Bridges Initiatives Inc. is quickly developing into one of Canada's foremost providers of interactive career-life information via the World Wide Web (Internet). Through its online services and educational software products, Bridges offers a number of dynamic educational resources that aid users in researching career and personal development opportunities. For more information about the Career Explorer Online service or other educational software products, contact The Bridges Initiatives at 250-869-4200.