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Bridges.com Delivers to World's Largest Online Community of High Schools


HighWired's 13,000 high schools to access innovative career content from Bridges

December 4, 2000

Bridges.com Inc. (TSE:BIT) North America's leading provider of career and educational planning solutions, is pleased to announce that it has signed an agreement with Highwired.com Inc. to provide career content to Highwired.com's global community of more than 13,000 high schools, beginning December 2000.

Bridges.com's proprietary content will be highlighted on HighWired.com's Web site. A daily selection of magazine-style career articles -- delivered directly to HighWired.com guidance counsellors and students -- will offer access to Bridges innovative career information. HighWired.com students and counsellors will use this rich content with their career planning programs and will be able to respond to the content across the HighWired.com community. In addition, counsellors will be exposed to Bridges.com's award-winning career planning solutions and subscription-based services used in more than 10,000 middle and secondary schools in North America today.

"Extending awareness of our online career resources will further contribute to our position as North America's leading provider of career and educational planning solutions to schools," said Doug Manning, CEO of Bridges.com. "Until now our marketing efforts have been targeted directly to schools. This agreement with Highwired.com offers us an entirely new additional approach to reach students, parents and career professionals."

Students in HighWired.com's network rely on its innovative tools and resources to help them deal with various aspects of high school life -- from preparing for college to completing homework assignments to following their favourite athlete. By joining forces with Bridges.com, HighWired.com will now be able to provide high school students with a way to research careers.

"HighWired.com is excited to provide the millions of students in our network with a career planning resource to help round out our current offerings," said Jim Leightheiser, Vice President and General Manager of Student Community at HighWired.com. "Working with Bridges.com allows us to continue to deliver best-of-breed resources to the many students who rely on HighWired.com."

About HighWired.com

Launched in April 1998, HighWired.com Inc. is a high school-centric media network with four distinct channels: school community, student community, sports community and extended community of parents and alumni. The company provides easy-to-use Web-based tools for students, teachers, advisors, coaches and alumni. HighWired.com partners with leading education and technology companies to provide the highest quality products and services. To date, the network includes more than 13,000 schools in all 50 U.S. states and 76 foreign countries. HighWired.com is headquartered in Watertown, Massachusetts.

About Bridges.com

Bridges is a market-leading e-learning company that specializes in providing career and educational planning solutions to individuals in the U.S. and Canada. The company's core business is the preparation of three million graduating North American students for their first career/life transition from school to a post-secondary program or to work. The company's key products, Career Explorer and Choices, are currently sold by subscription to over 10,000 North American middle and secondary schools (29 per cent of the market). In addition, Bridges provides career resources to elementary schools, homes, and adult career planners. As North America's leading provider of career and educational planning solutions, Bridges sets the standard for timely, easy-to-use career products and services.

For further:

Bridges.com Inc.
7B-1404 Hunter Court
Kelowna, BC
V1X 6E6

Contact: Norm Thompson
VP, Corporate Development
Tel: 250-869-4200
Fax: 250-869-4201
Web site: http://www.bridges.com

HighWired.com
300 North Beacon Street
Watertown, MA 02472
Contact: Kara Kilpatrick
Public Relations Manager
Tel: 617-926-1850 ext. 491
Fax: 617-926-1861
Web site: http://www.highwired.com
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